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SMS for Recruitment: How to Reach Gen Z Prospective Students

SMS for Recruitment: How to Reach Gen Z Prospective Students

by Christina Scarmeas | Sep 2, 2026 | Enrollment Trends, Student Data

Today’s admissions teams face several challenges, including a shrinking pool of traditional applicants known as the enrollment cliff. As fewer and fewer high school graduates pursue higher education immediately after high school, it’s crucial to engage the ones who...

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